Saturday 29 December 2012

Daewoo Logo


The Daewoo Motors was a South Korean car maker established in 1978, part of the Daewoo Group. The company sold most of its assets in 2001 to General Motors after running into financial trouble. The commercial vehicles division was acquired by Tata Motors in 2004.

The company was first established as National Motor in 1937 in Bupyeong-gu, Incheon, South Korea. The name was changed to Saenara Motor in November 1962. Saenara was assembling and selling Datsuns Bluebird P310. Very first automobile company in Korea, Saenara was equipped with modern assembly facilities, and was established after the Automobile Industry Promotion Policy was announced by the South Korean government in 1962. Saenara Motor was then bought by Shinjin Industrial in 1965, which changed its name to Shinjin Motors after establishing collaborations with Toyota.

After Toyota's withdrawal in 1972, Shinjin Motor started a joint venture with General Motors under the name General Motors Korea (GMK), but was renamed again in 1976 to Saehan Motor. GMK shortly sold their Rekord under the GMK marque, together with the Holden Torana based Chevrolet 1700.

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